MTV base hosted a masterclass session recently for
upcoming artistes and talent managers which centred around using traditional
and new media effectively to boost artiste profiles, create and enhance artiste
brand images.
After ten years of providing a global platform for
Nigerian artistes, MTV Base has taken a direct approach to building upcoming
Nigerian talent and the masterclass session is one of a new range of talent
development programmes by the channel.
Focusing on both basic media engagement issues like
interview etiquette and advanced subjects like artiste brand management, the
session adopted a 360-degree approach to stimulating artiste growth in the
music industry, which increasingly requires more than raw talent to achieve
success.
Speaking at the masterclass was Pulse NG
Editor-in-Chief Osagie Alonge who suggested media management
strategies for new artistes to adopt while starting out in their careers. “It
is absolutely important that new talents surround themselves with professionals
who will take care of the aspects of their career that they themselves may not
be equipped to handle.”
One of the speakers at the session, Tosin
Ajibade, founder of OloriSupergal addressed participants on the topic
“Social Media And The Modern Artiste”. Stressing the importance of social media
presence and engagement to an emerging artiste she said, “These days, it
is safe to assume that the whole world lives on social media and that includes
a bulk of your audience. If you are an upcoming artiste in Nigeria or anywhere
in today’s world without an effective social media strategy, you are missing
out on a huge opportunity.”
Also covered at the three-hour masterclass was
Artiste Brand Management, which Akinyemi Solanke spoke on. The MTV
Base Marketing and Digital Specialist made use of the examples of artistes
like Cynthia Morgan, Jay-Z, Jesse Jagz, Rihanna and Don
Jazzy to illustrate how appropriate image management can influence how
they are perceived by the public. BlackHouse Media Public Relations Consultant Olubunmi
Owolabi then offered a crash course in media relations to participants
tagged ‘Media 101’, where basic areas like interview etiquettes were covered.
Speaking on why the session was organised, MTV Base
Talent Manager, Lanre Onipede said “We at MTV Base have realised that
as much as we celebrate the ‘made stars’, we need to pay attention to the
upcoming ones who are the future of Nigerian music. This is why we organised
this session to help these young talents learn the basics of music making,
brand and character building, as well as techniques on how to become better at
their careers.”
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